How can artificial intelligence help business?


A few years ago it was practically impossible to think that there would be machines capable of speaking and solving problems autonomously. Whenever we approached questions of artificial intelligence and robots, we thought of a distant future and believed that this future would never come. Well, the future in which machines are able to help the human being autonomously is the present that we are living! Artificial intelligence is increasingly used in day-to-day business. However, it is not yet being fully leveraged by organizations. In today’s article, we cover the key ways artificial intelligence can help business!

But, after all, what is artificial intelligence?

Artificial intelligence is the ability that machines have to think like humans. This term defines your ability to learn, reason and decide autonomously and intelligently. Contrary to popular belief, this is not a recent concept. The concept of artificial intelligence arose for the first time in 1956 by John McCarthy, a university professor who used the term to describe a distant world in which machines would be able to solve all problems that until then were solved exclusively by humans. The distant world is our world now!

Key Applications of Artificial Intelligence in Business

More efficient use of data

Artificial intelligence helps to compile data and analyze daily experiences to find patterns and ways of improvement. This work, when performed by people, is time consuming and susceptible to different types of mistakes. The artificial intelligence systems of data analysis independently calculate the information in order to generate insights essential for a correct decision making. With experience, machines will be able to learn to predict behavior from both employees and customers, and the likelihood of errors is dramatically reduced.

Eliminating repetitive tasks

Artificial intelligence helps employees stop wasting time on overly bureaucratic and administrative tasks. Through rules, it is possible for robots to perform the function of personal assistants, giving information on day-to-day tasks, meeting schedules, and travel times. In this way, there is a reallocation of human resources to value-added tasks.

More effective and faster communication with customers and leads

Chatbots are the stars of artificial intelligence. They are linked to the company’s database and use common and appropriate language to talk to customers. They are able to recognize names and phone numbers to predict and anticipate customer behavior. They are very intelligent systems in that they store the essential information to be able to refer customers to the areas they need to consult. Ryanair, for example, already uses this system to talk to customers. The advantage is that through chatbots you can provide a much more personalized experience to the customer, because all your preferences are present and the response happens much faster.

Automation of tasks

One of the most important and most appreciated advantages of artificial intelligence is the automation of tasks. The more automated the job is, the more time available the employees will have to make the business more productive. Automation can range from the simplest to the most complex tasks.

Artificial intelligence is everywhere, and there is no denying it! If a few years ago when we thought of artificial intelligence “we traveled” to a distant future, today we can say that artificial intelligence is already part of our day-to-day life!

1 thought on “How can artificial intelligence help business?

  1. Pingback: As principais aplicações da inteligência artificial em empresas de sucesso

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