4 Trends that are shaping digital transformation

4 Tendências que estão a moldar a transformação digital

Digital transformation is the application of technology in all areas of a company, to create models and processes that allow increased efficiency, decreased expenses and increased profit. In the background, digital transformation is not new, since it has already been applied in your company, even without realizing it! Since the 80’s that is practiced in organizations, but now there is huge hype and service providers who insist on selling related products, which often only adds more tools to organizations, which end up becoming saturated with them. To initiate a successful digital transformation process, the actions that will be most valued by customers in their interactions with the organization should be defined. It is also important to analyze all business interactions and processes to identify scanning opportunities. In this article, we cover 4 trends that are shaping digital transformation!

Artificial intelligence

The application of artificial intelligence in the different sectors of activity is marking the area of ​​technology in 2019. There are more and more virtual assistants who can offer the user a completely personalized experience. Artificial intelligence helps employees stop spending time on overly bureaucratic and administrative tasks, leaving them free for tasks that really add value to the organization.

Big data analytics

It’s no news to anyone that data is ever more important to business. Analyzing data using increasingly sophisticated means will continue to be a trend. The data come from the most diverse channels and through Big Data Analytics you can centralize them and group them by affinities. It is possible to be closer to the customer through the collection of data through questionnaires, applications, loyalty cards, among other instruments. More than knowing the market, companies can use Big Data to use the data to change the business and increase the return on investment.


Chatbots are the biggest stars of artificial intelligence. They are linked to the company’s database and use common language to talk to customers. They are able to recognize names and phone numbers to predict customer behavior. They are very intelligent systems in that they store the essential information to be able to refer customers to the areas they need to consult. There are many well-known companies, namely Ryanair, which use this system to talk to customers.

Digital twins

This is a solution that aims to improve the processes of creation, testing and correction in the manufacture of new products. In fact, digital twins are a copy of processes that exist in reality. That is. at the same time that a product is developed in the physical world, its creation also happens in the virtual world. In this way, it is possible to perform tests and analyzes before the product reaches the market. The main advantages of this technology are: reduction of production time, reduction of costs, greater capacity of adaptation, better forecast of profits and improvements of the forecast of risks and reduction of errors.

Digital transformation makes processes more fluid and managing all departments of the company becomes easier and intuitive, because communication between all areas of the company is facilitated. Defining, implementing and improving business processes for a more practical and facilitative approach also results in a more organized and fluid structure and the company will gain a competitive position vis-à-vis its direct competitors.

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