How can RPA help your business grow?

Como é que o RPA pode ajudar o seu negócio a crescer?

RPA is a type of software that mimics the activity of a human being in performing a task within a process and can perform repetitive tasks faster, freeing humans to perform other tasks that require human capabilities such as emotional intelligence and reasoning. More and more companies are turning to RPA to improve their processes and increase productivity. In today’s article, we’ll see how RPA can help your business grow!

Financial Improvements

Automation includes order and invoice processing, accounts payable and accounts receivable management, account reconciliation, money orders, reports, consolidation of account information and many other tasks, which can be managed by RPA, such as transactions between various departments and divisions that need to be registered and updated and consolidated in the ERP. The automation of tasks in this area greatly reduces the likelihood of making mistakes, which brings positive results to the company’s accounts.

Significant increase in company productivity

An advantage immediately recognized by RPA users is the significant increase in productivity of the organization as employees are freed from time-consuming tasks to perform more stimulating tasks. Employees will be more motivated and the company’s productivity will benefit.

Risk reduction

Process automation helps reduce the risks of malware and other threats. The risks inherent in upgrades and migrations also drive organizations for software as a service (SaaS) and cloud computing. Finally, the risk of downtime is another driver for selecting the new generation of RPA, ITO, BPO, and XaaS. Given that it is currently unthinkable for a company to be down, it is very important to greatly reduce the risk of downtime due to cyber attacks or natural disasters.

More effective marketing campaigns

Marketing is critical for a business to grow. Using RPA, marketing campaigns can be repeated without manual effort, allowing for adjustment to analysis-based strategies, while RPA will help measure the effectiveness of new strategies. Marketing is increasingly important in companies, so it is expected that the investment of automation in marketing will be increasing.


In order to maximize return on investment in RPA, companies must be careful not to specify, overstate or spend too much on automation investments. Choosing the right level of complexity to meet foreseeable current and future needs requires a thorough understanding of the organization’s processes and systems.

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