Chatbots are already part of our lives. Many websites use this system to talk to customers. This technology uses software that acts as a robot and is capable of interacting with people through voice or text messages. Chatbots are the stars of artificial intelligence and today are a trend of innovation due to their effectiveness and speed in service. In today’s article, let’s take a look at 5 advantages of using a chatbot on your website!
Attendance 24 hours a day / 7 days a week
A chatbot offers full-time, uninterrupted quality service. Being the current consumer more demanding than in the past, it is essential that companies can keep up with their needs and offer an excellent service. In addition, chatbot allows the company to not have to have an on-site customer service team, which helps reduce costs. Ryanair uses this system very effectively so that you can answer any questions at any time of day and any day of the week.
Faster service
We are becoming more demanding and we don’ like to wait. Having a structure that can respond quickly and efficiently to the demands of the consumers requires a great logistical management and is expensive. A chatbot platform can handle multiple calls in a short period of time and can send thousands of messages per day. The consumer at the end is more satisfied and the company wins!
Real-time customer follow-up
The chatbot virtual assistant responds to the customer in real time, which is related to the previous point. In a matter of seconds the customer problem is solved and he is able to monitor his resolution in real time.
Integration with other platforms
Chatbots can integrate with Whatsapp, Facebook Messenger and Twitter. This is very important as these platforms are increasingly used. In this way, the company can always be where its client is and it is possible to give an instant answer irrespective of the platform that is being used.
Increase in sales
This is the most important advantage of the use of chatbots as it is to increase sales that companies work on a daily basis. When a company knows how to use a chatbot strategically and intelligently, the good results are evident. These platforms are present in the pre- and post-sale moments, helping the client to clarify doubts. Analyzing the insights provided by chatbot allows you to define strategies to increase sales and customer loyalty.